In order to be successful at being an Internet Marketer, one must understand and follow 25 rules…
25. Developing A Positive Attitude - It is so easy to get discouraged in this business. So many people expect to start their business on January 1 and be in profit by January 5. Oh how I wish it was that easy. But building a business takes time and it is so easy to start to think negatively. Therefore, it is imperative to have a positive attitude about your business each day, no matter how hard it gets. Negativity just breeds more of it.
24. Making Friendships - There is no secret that it’s not always what you know but who you know. Yes, you can make it on your own, which is why I don’t have this one up higher on the list, but if you make friendships, and you do this by offering of yourself to people with no strings attached, you will begin to see that people will be more willing to work with you. This will help you succeed that much faster.
23. Developing Tech Skills - While this is not a requirement, it will definitely make your life easier, at least until you can afford to outsource some things. Of course if you make friendships, you might be able to outsource in exchange for some skills that you DO have. But you will ultimately need to develop some skills. Having to depend on people for everything technical is going to put a terrible strain on your pocketbook.
22. Product Creation - You’re probably surprised that this isn’t up higher. While having your own product certainly gives you certain advantages, it is not a requirement to have your own product to run a successful business. Many affiliate marketers do very well. But I feel that to get to the next level, product creation is the way to go.
21. Record Keeping - So many people spend so much time running their business from the standpoint of just “making sales” that they don’t bother keeping accurate records for tax purposes and paying affiliates. Let me tell you, not keeping records can land you in a boat load of trouble in so many ways that you don’t even want to know. Please keep accurate records, not just of expenses and income but of all correspondence or anything that has to do with running your business that you’re going to want to remember.
20. Observing Trends - If you don’t know what’s going on around you, you can’t run an effective business. If one form of promotion stops working
because Google decided that they’re going to slap it silly (take the recent problems with Squidoo) and you’re not aware of this, you’re going
to be spending time on something that could be spent doing something else more profitable. You MUST know what’s going on around you.
19. Branding Yourself - So many people when they start their business, especially if they’re getting into affiliate marketing, don’t take the time to really create an identity for themselves. I did this from the very beginning by branding myself as the “no nonsense marketer”, somebody who would tell it like it is no matter how many feathers I ruffled. And believe me, I ruffled quite a few. If you don’t stand out, nobody is going to remember who you are.
18. Attention To Detail - This may be one of the most difficult things for people to do. It’s hard enough to get a handle on the big picture, but sometimes it’s the details that screw up our business. For example, putting up a sales page with glaring errors on it, or putting together an autoresponder series with missing links in some of the emails. There is just so much that can go wrong because of the little details, which is why it is critical to make sure each T is crossed and each I is dotted.
17. Focus - This is another big problem for new marketers. They start on one project or “business” and then get sidetracked by something else. I
see a whole bunch of people laughing right now because they know how true this is. Yeah, I know. I used to be that way so I am speaking from experience. I can’t stress this enough. Focus on ONE thing, complete it and then MOVE ON.
16. Establishing Credibility - The Internet has gotten to the point where nobody believes anything anymore. So it is critical to establish as much
credibility for yourself as you can. This is easier said than done, I admit, especially when first starting. But there are ways to do this. When first starting out, if you’re promoting your own product, give it out free to some people and let them try it. Let them see the value in it. If they do, most likely they’ll provide you with testimonials that will help towards building your credibility. It won’t happen overnight, but it’s something you should be working on everyday because the more credibility you have the easier it’s going to be for you to make sales.
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