Skating the Infosphere

It must be the time of the year for new pop up software. First there was Peel Away Ads, now we have Exit Grabber. Is this the start of a new internet marketing trend? Are we about to be bombarded with all kinds of nifty little pop up widgets and do hickeys? I wouldn’t bet against it. Maybe this is just a continuation of the pop up evolution that has been on vacation for a year or so.

Anyhow, Exit Grabber is a clever little tool. The sales page claims that it can increase your sales by 327%. There aren’t any testimonials or statistics backing this up but how much salt do you put in those kinds of things anyway? I tried the peel aways and almost doubled my opt in rate so I am giving these a try as well.

The software works on the premise of a standard exit pop up but with a little twist. Normally an exit pop up activates when you close or leave a web page. You close the page and another one automatically opens. Exit Grabber opens when you are about to close the page.

When you move your mouse to the back button or to enter another url, the pop up activates. It gives the impression that somehow the computer new that you were about to go to another website. Pretty cool, huh? There are a million ways you can use this to your advantage especially since you can place anything in the pop up that you can in a web page. You have total flexibility to use java, flash, or any kind of graphics or html.

I don’t know if this can increase my sales by 327% but I would feel safe in wagering that it will definitely increase your conversions to some extent. I think a lot will depend on how you put it to use.

[Keywords: exit grabber, strategic internet marketing, pop up software, online internet marketing, online advertising ]

The latest generation of pop up software is here and its called Peel Away Ads. Lets face it, over the last several years, everyone had gotten to the point where they just flat out HATE pop ups and anything that looks like a pop up. This is verified by the tremendous amount of pop up blocking software that is on the market. Even your web browsers now come with built in pop up blockers.

Of course, a little thing like a pop up blocker is not going to stop an aggressive internet marketer. The fact that pop ups are effective means that they will continue to plague the average internet surfer for years to come. We now have fly-ins and spin-ins which are essentially pop ups, but they do not open another window, they are actually part of the website you are viewing. This makes it possible for them to slide in under the radar of most pop up blocking software.

Peel away ads also use this concept. What sets them apart is that they are totally non intrusive. They appear in the upper right hand corner of the webpage.  They have the appearance of a book page with the corner folded back. The corner flashes “special offer”. I must admit that the flashing corner is just to enticing to resist for the average person. When you move your mouse over the flashing corner, the website folds back like the page of a book opening and reveals the offer. Absolute genius!

[Keywords: peel away ads, popup software, pop up software, pop up maker, popup maker ]